Jennifer Serravallo: Understanding Texts & Readers-and-A Hierarchy of Writing Goals

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Registration Closed.
Agency: CESA 6
Agency Contact: Di Bushkie
Agency Assistant: Amy Ruppert 920-236-0562
Location Facility Date Time Notes
The Italian Community Center
631 East Chicago Street
Milwaukee, WI 53202
Grand Ballroom 8/14/2019 09:00 AM - 03:00 PM
The Italian Community Center
631 East Chicago Street
Milwaukee, WI 53202
Grand Ballroom 8/15/2019 09:00 AM - 03:00 PM

Jennifer Serravallo
August 14 - 15, 2019

DAY 1: Understanding Texts & Readers: Responsive Comprehension Instruction with Leveled Texts

"Goals help guide my thinking about reader's skills within each level of text complexity, and a leveling system helps my understanding of readers' development from level to level." -- Jennifer Serravallo

Jennifer will share the story of a puzzling gap between one student's running record and his or her comprehension of longer texts led Jen to new research and insight in assessing readers. Participants will look at student examples that demonstrate how fiction and nonfiction texts, and student responses to them, change as texts increase in complexity. Through video recordings, Jen will introduce us to how the knowledge gained from assessments can be effectively linked to strategies, such as those in her book, The Reading Strategies Book.

Participants will:

  • Understand the characteristics of leveled fiction and nonfiction texts from J - W.
  • Grasp the expections for reader response to check for understanding.
  • Learn how to assess reader responses and plan for teaching reading strategies.

DAY 2: A Hierarchy of Writing Goals

"It’s crucial to spend time making sure you’re choosing the right goal to focus on for each writer in your classroom. Choosing an appropriate goal requires that you have a deep knowledge of your students, developed through assessments and by talking to your students and getting to know them as people." -- Jennifer Serravallo

Jennifer will lead an exploration of a hierarchy of 10 possible writing goals by considering writing genres and modes, writing process, behaviors, skills, and qualities of good writing. Through video examples, activities, and conversations with tablemates, we will explore the goals, look at student writing and practice making decisions based on the hierarchy of writing goals, and match strategies to those goals. Further, Jennifer will introduce you to essential teaching structures for differentiating instruction with individuals and small groups. The day will culminate with a conversation about record-keeping, managing a class with diverse needs, and scheduling to fit it all in. Jennifer uses a very interactive, minds-on and hands-on approach in her workshops, helping us turn what we learned directly into practice the next day in our classrooms.

Participants will:

  • Learn how to study student work to determine goals using a hierarchy.
  • Craft strategies and feedback prompts and learn to match them to student goals.
  • Study practical ways to differentiate instruction through conferences and small groups, and decide which teaching structure to use for which purpose(s).

Day 1 = Wed., August 14, 2019
Day 2 = Thurs., August 15, 2019

TIMES: 9:00 A.M. - 3:00 P.M. Both days

Registration fee*: $225 for one day or $400 for both days.

  • Early Bird:  $25 discount if registered before June 30, 2019


  • Team Rate:  $25 discount per person for at least 3 or more participants from the same school / district / organization

The CESA 6 administration has changed the payment policy for workshops / events. 
   In order to reserve your seat, CESA 6 will require a 
purchase order (PO) or alternate payment (district check, ACH transfer, or credit card).

Location:  The Italian Community Center
                 631 E. Chicago Street
                 Milwaukee, WI

Lodging: CESA 6 Block Rate = $90 per person, per evening for Tues., Aug. 13th and/or Wed., Aug. 14th

Hilton Milwaukee City Center
(414) 271-7250
509 W. Wisconsin Avenue
Milwaukee, WI
Block rate cut off date = July 16, 2019

Radisson Hotel Milwaukee West
(414) 257-3400
2303 N. Mayfair Road
Milwaukee, WI
Block rate cut off date = July 13, 2019

Jennifer Serravallo began her career in education as a teacher in Title I schools in New York City and later joined the Reachers College Reading and Writing Project (TCRWP) at Columbia University. Through TCRWP and now as an independent consultant, she has spent over a decade helping teachers across the country to create literacy classrooms where students are joyfully engaged and the instruction is meaningfully individualized to students' goals. Jennifer is the author of The Reading Strategies Book; The Writing Strategies Book; Teaching Reading in Small Groups; Conferring with Readers; The Literacy Teacher's Playbook, Grades K-2 and Grades 3-6.  Her brand new book, Understanding Texts & Readers, is the basis for this conference in Milwaukee on August 14-15, 2019.

CESA 6 Cancellation Policy:

Any registration cancellation must be received before Wednesday, July 31st, 2019 in order for a full refund to be issued. Registration cancellations received after Wednesday, July 31st, a refund will be issued, but minus $50 for each participant in order to cover the cost of catering that was ordered and materials that were made for the participant(s).  Persons who are registered, but not in attendance on the day of the session ("no call, no show") will be charged the full registration fee. CESA 6 reserves the right to cancel any session due to insufficient enrollment. Participants will be notified by email if a cancellation occurs.



CESA 6 makes every effort to accommodate basic dietary needs such as vegetarian, gluten free and basic food allergies. Because of the number of meals served and the number of items used each day, along with food product changes from our food vendors, we cannot guarantee that every allergen in the food served will be identified and labeled. Guests concerned with food allergies must be aware of this risk. CESA 6 does not assume liability for adverse reactions to food consumed or items one may come into contact with while eating at a CESA 6 event. To better serve our guests with dietary restrictions or allergies, please go into your myQuickReg account and update the special accommodations section. Notice of a special dietary need must be made in advance of the event.

Cancellation Policy:

Any registration cancellation must be received at least 8 business days before event in order for a full conference fee refund to be issued (full refunds do not include service fees. Service fees are nonrefundable).Registration cancellations received 1-7 business days before an event, a refund, minus $50 for each participant, will be issued. Persons who are registered, but not in attendance on the day of the session ("no call, no show") will be charged the full registration fee. CESA 6 reserves the right to cancel any session due to insufficient enrollment. Participants will be notified by email if a cancellation occurs.

Note: Cancellation policies are subject to change based on event.