MediaTalk in Madison

COURSE DESCRIPTION:
Learn the secrets to pro-active media preparedness.  Whether you are in the midst of a crisis or trying to get a story published, this workshop takes you from the “fundamentals” to the “extreme.” The trademark “MediaTalk” method – more than 20 years in the making – teaches you how to encounter an interview without crumbling and to be ever prepared to say the right thing at the right time to the right people. This session includes instruction, interaction and videotaped role-playing scenarios, along with a course outline and Tip Sheet of the “10 B’s” to help guide you after you return home.  

COURSE BONUS:
As an added feature, this course will also cover how to translate education language into clear, coherent messages in the digital world, whether it’s writing voice messages during a crisis, entertaining material for social media or persuasive arguments in a presentation on trends or budgets.

INSTRUCTOR: DAVID R. VOSS
David R. Voss has been communicating with the public about education and non-profit causes for the past 30 years...as Director of Communications for the Florida Department of Education, as Director of Marketing for Apple Computer’s Education Division, and as President of Voss & Associates, a full service communications company with its heart in education.        

He has trained hundreds of professionals in the art of communication, whether it’s in front of the camera, speaking to thousands or meeting one-on-one. As a former journalist and TV producer, he understands the media from the inside out.  As a former Press Secretary for a governor and Commissioner of Education, he understands what it’s like to be on the Hot Seat. As technology and society evolves in the 21st century, he continues to adapt to the changing landscape of the media, its staff and its role in school communications. He engages audiences with a rich repository of stories and realistic answers to virtually every question, creating an entertaining and satisfying five hours of learning. 

SPONSOR: CG SCHMIDT 

Registration: $199 per person. Districts sending more than one person pay $150 per person.

Lunch and all materials are provided.

Cancellation Policy: Registered participants will receive a refund if they cancel prior to 3 working days before an event, minus any material costs that have already been incurred. Cancellations must either be made on MyQuickReg or by emailing cancel@cesa2.org. Because of our commitment to the presenter and the food vendor, participants who cancel less than 3 working days prior to the event or who do not attend the event, will be billed the full fee. CESA 2 reserves the right to cancel any event. Registered participants will be notified via phone and email if a cancellation occurs and will receive a full refund. 

Inclement Weather Policy: Every effort will be made to hold an event. CESA 2 will notify participants via email as soon as possible if an event has been cancelled due to weather conditions.

Disclaimer: CESA 2 will do its best to accommodate general dietary requests; if your dietary need is very specific or severe, you may want to bring your own lunch to ensure your comfort and health. CESA 2 does not assume liability for adverse reactions to food consumed or items one may come into contact with while eating at a CESA 2 event. If you have a dietary need or food allergy, please go into your MyQuickReg profile and update the special accommodations section. Notice of a special dietary need must be made 2 weeks in advance of the event.

By registering for an event with CESA 2, participants agree to grant to CESA 2 and its authorized representatives permission to record digital photos and/or video, of their participation. Participants further agree that any or all of the material photographed may be used, in any form, as part of any future publications, brochure, or other printed materials used to promote CESA 2, and further that such use shall be without payment of fees, royalties, special credit or other compensation. If you do not wish to have your photo or image used, please contact us at info@cesa2.org.

In-Person Events: Restrictions on our in-person events due to COVID-19 have been lifted. We will be responsive to what's happening within our communities, and guidelines from the CDC and local health agencies for future offerings and will update guidelines when necessary.